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Allegro

Features

Bidder Code allegro Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support will-bid-on-one
TCF-EU Support yes IAB GVL ID 1493
GPP Support tcfeu DSA Support no
USP/CCPA Support no COPPA Support no
Supply Chain Support yes Demand Chain Support no
Safeframes OK no Supports Deals no
Floors Module Support yes First Party Data Support yes
Endpoint Compression check with bidder ORTB Blocking Support no
User IDs none Privacy Sandbox check with bidder

Overview

Allegro adapter: banner-only, OpenRTB 2.5, default endpoint https://dsp.allegro.pl/prebid, TTL 360s, net revenue true.

Quick Use

Minimal ad unit:

var adUnits = [{
    code: 'slot-1',
    mediaTypes: {banner: {sizes: [[300, 250]]}},
    bids: [{bidder: 'allegro'}]
}];

Request bids as usual with pbjs.addAdUnits and pbjs.requestBids.

Optional Config

pbjs.setConfig({
    allegro: {
        bidderUrl: 'https://prebid.rtb.allegrogroup.com/v1/rtb/prebid/bid', // override if needed
        convertExtensionFields: true,              // map ext -> [com.google.doubleclick.*]
        triggerImpressionPixel: false              // fire win pixel if true
    }
});

What It Does

  1. Builds standard OpenRTB banner requests.
  2. (Optional) Renames common ext objects to DoubleClick-style extension proto fields for downstream systems.
  3. Converts numeric flags (dnt, sua.mobile, test, etc.) to booleans.
  4. On bid win (if enabled) fires burl.

Contact

For onboarding or support: the-bidders@allegro.com

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_allegro hb_bidder_allegro hb_adid_allegro
hb_size_allegro hb_source_allegro hb_format_allegro
hb_cache_host_allegr hb_cache_id_allegro hb_uuid_allegro
hb_cache_path_allegr hb_deal_allegro

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